Blogging is something fairly new in the corporate world even though personal blogs have been around for many years. Only within the last few years have business leaders begun to understand the importance of blogging.
Leaders have had a difficult time embracing blogs for one simple reason: it doesn’t make them any money. Or does it?
Here are five reasons every business, small, medium or large, must have a blog and how it can make them money in the end:
We have reached a point in time in marketing where some things make sense, and some don’t. In the pre-internet era, it was typical that a business had an ad listing in the Yellow Pages. Consumers and businesses all had Yellow Pages, so it was widely known that many eyes would see the ad over the course of a subscription year, making it a wise marketing cost.
So if everyone used the Yellow Pages, wouldn’t it make sense to place an ad listing for your business? Yes.
By now you have already heard of paid advertising, or pay-per-click (PPC). It’s a way to advertise on the search engines and drive traffic to a specific landing page on your website with the click. What you may not know, is that PPC is substantially different that organic ranking in the search engines. Paid listings typically show up on the top or side-bar of the search results page when a specific string of text is input (shown below).
Organic rankings are a direct result of your on-page SEO efforts, link-building strategies and other SEM methods. Pay-per-click on the other hand, is a direct result of bidding for specific keywords.
By Michael Elliott
Duplicate content can be a big problem for your website. No, I’m not speaking to the fact that your content may be duplicated on someone else’s website, although that does happen a lot and you should seek attribution if that happens without your permission. I am speaking to the fact that if you aren’t using canonicalization, your site will have multiple versions of the same page, such as:
www.yourwebsite.com
www.yourwebsite.com/index.html
yourwebsite.com
yourwebsite.com/home.asp
As a webmaster, you are able to tell Google exactly which one you prefer to use by doing some or all of the following: