Build a website and rack in the leads?
Wishful thinking. Any wise online marketing professional or SEO expert will tell you the exact opposite. One might think that if all time and monetary resources are into building a website that they would essentially be bringing in all sorts of leads once the launch is complete. That is completely false. There is much that goes into lead generation that has nothing to do with throwing up a website. Let me tell you, launching a new website may be appealing in the beginning, but it will slowly lose it’s value if time and energy isn’t put into keeping it fresh.
I just moved into my new home. First time home buyer, in fact. Looking back at how we found the place, I remember that my wife was surfing the web and came across http://www.portlandorhomefinder.com/ while Googling “homes in Beaverton Oregon.” All she was attempting to do was develop a list of homes she liked, but it was the marketing language and pictures that really attracted her to this particular house. Without that listing, the language and the multiple photos that were on the profile, I am not sure we ever would have bothered looking at this home. I am sure glad we did, and I thank the sellers and their agent for the time they put into attracting us towards this purchase; we could not be happier.