We’ve seen it time and time again, large retailers are focusing more of their web marketing on Facebook, a strategy we should begin paying attention to. For all businesses, though, Facebook offers a lot of customization in terms of information, media and other content that consumers within the Facebook community can interact with. The fact that it is inexpensive from a hard-cost standpoint, makes using Facebook as a sole web-marketing strategy seem appealing, but on the other hand, could deter businesses from other successful web-marketing strategies since it can take up a lot of time.