Google introduced their new feature in organic search called Google +1. The way that it works is that if you search for something that shows up in the organic search listings, it will give you the opportunity to click the +1 button if you found it relevant and liked what the website had to offer. Think of it as the Facebook “like” button of Google.
Many experts believe this could have a significant impact on Google’s search algorithm, although most are unsure if it will be a success. Because relevance is the most important aspect of search, Google is doing whatever it can to make sure the right websites show up for the right keyword string; so why not let the users tell Google what is relevant?
This week, I developed and gave a presentation to a group on the importance of social media and how every professional can utilize the tools to brand themselves. It was an interesting topic, from my point of view. The group that asked me to present on it actually came up with the title and the topic, I just filled in the rest through the knowledge I already had about the topic.
I live and breathe web-marketing, and social media is playing such a large part in it nowadays. Therefore, it is important to embrace it because it is not going away any time soon.
When thinking of on-page search engine optimization strategies, webmasters and marketing professionals often forget about using images as an SEO strategy. Not only does meta data and body text make a significant contribution to organic rankings, but images hold their value as well.
Now that the search engines tend to use multimedia in universal organic rankings, it gives SEO experts more of an incentive to use images throughout websites to their advantage.
There are a few vital methods of properly optimizing images; all of which I will explain here: