Those who are fighting for high organic rankings may be fighting a losing battle. Most generic keywords and semi long-tail keywords are sucked up and targeted by superior competition, most of them, also using pay-per-click advertising, or PPC, as part of their search engine marketing strategy.
The question, “Does paid advertising have a profound affect on organic search engine rankings?” comes up quite frequently in the search marketing world. The reality is, nobody has an exact answer except for the masterminds of the Google and Bing search algorithms.