Seth Godin’s book, Linchpin: Are you Indispensable? is a very easy read, and enjoyable at that. I write a review for this book because this is all about differentiation, and to me, that is a significant piece of marketing.
A Linchpin, according to Godin, is an employee that holds a business together. Linchpins are the type of employee or entrepreneur that makes things happen – a “game changer.” Godin states that every business needs at least one, but more would be ideal in case that one person happen to hold your business hostage because they hold the knowledge.
The announcement of Google+, the newest addition to the social media world, is intriguing for multiple reasons and have people wondering if it may be the official answer to Facebook:
- Google Buzz was seemingly a failure and there was no way Google was going to make that mistake again
- The features and functionality look a lot like Facebook but with enhanced features such as video
- Given the fact that it was a lot like Facebook in terms of usage, it seems apparent that it will make a significant impact in SEO and could hurt Facebook overall
With new technology, comes new opportunities. Since the era of the internet, most notably, blogging and social media, people have spent hours upon hours consuming content, whether for educational reasons or for leisure.
The Information Age, as most call it, is a specific time period where data and other forms of content has become at the tip of anyone’s fingers through the internet. The presents all sorts of opportunities, such as blogging, journalism, pod-casting and many other avenues to spread a message.
Most of these are difficult to monetize, however, unless one has set up a subscriber platform to access content or to set up display advertising around the content. Both methods have been proven difficult, because most believe content should be free.