There is a right way to do things and a wrong way. If one wants to act like our U.S. government, then print money, hand out free lunches and use many other quick-fix methodologies to “stimulate” the economy, while turning the focus away from fundamentals and the long-term health. By all means, if this strategy sounds like a smart one to you, then quick-fix SEO tactics might be a perfect fit.
What do I mean by quick-fix SEO? There are many SEO tactics I would consider “quick-fix,” and that’s namely “black-hat” SEO.
In a struggling business atmosphere, companies typically focus on marketing and sales to grow business. Over the past year specifically, the term Search Engine Optimization (SEO) has been used so frequently that it is no longer jargon to those outside of the marketing industry. The fact is, there are many other adaptable marketing methods besides strictly throwing up a website and optimizing it for the search engines.
Podcasting is another outbound marketing tactic that has been around for years but is really gaining traction because of its multi-dimensional value. Advanced technology has reduced the barrier of entry to methods such as podcasting. It is now cost-effective to produce and distribute to the mass public, whereas before, it may not have been easy to produce for the typical small business.