If you aren’t using video as part of your business marketing plan, you better change that! With the available video-sharing websites such as YouTube, Vimeo and Dailymotion, uploading short videos has never been easier.
There was a day when websites were like brochures (some still are); they were full of text-based information and maybe a few pretty pictures for eye-candy. Now, webmasters can easily embed pictures, audio and video to enhance the visitor experience.
It’s been a year and a half since going to a movie theater, but last night I broke that streak and went to see the “Social Network.” I was intrigued at the story behind Facebook, but more importantly, I wanted to see in a a two hour snapshot how Facebook spread so quickly world-wide.
I have come to the conclusion, for obvious reasons, that between the information and new technology available to us, anything that is appealing, entertaining or important will go ‘viral’ on it’s own, without having to physically do any work yourself.
Photographer: jscreationzs
I don’t care if your business is small, medium, large, or even if you are running it out of your basement. If you want to market your product and services online and have an official business website, start off-page marketing with Google Places.
A large percentage of searchers out there are using Google Maps for directions, and the beauty of ‘Places’ is the fact that your location of business will show up right on the map itself! ‘Places’ is great for off-page SEO, especially if you are correctly categorizing and using proper keywords for your business listing.
Following up to my last post on Google Analytics, I ran across a podcast from the Creating Wealth Show that has Justin Cutroni, the author of Google Analytics. He explains exactly what we, as marketing professionals, should be tracking with web analytics.
Listen to the full interview with Justin Cutroni on the Creating Wealth Show. The interview starts at 16:15 into the episode.
You would be absolutely crazy not to install web analytics on your website. The point is to drive traffic to your website, isn’t it? Web analytics allow you, the owner, executive or marketing professional, to track where visitors are coming from, which pages they are viewing and whether or not they are reaching the conversion.
Web analytics help marketing professionals determine whether our marketing efforts on and off-page are working. For instance, in Google Analytics, they give us reports on keywords from search engine referrers. This is directly affected by the on-page search engine optimization. Web analytics also tell us about specific direct link referrers, which is based off of websites pointing to your website through a link.