I just moved into my new home. First time home buyer, in fact. Looking back at how we found the place, I remember that my wife was surfing the web and came across http://www.portlandorhomefinder.com/ while Googling “homes in Beaverton Oregon.” All she was attempting to do was develop a list of homes she liked, but it was the marketing language and pictures that really attracted her to this particular house. Without that listing, the language and the multiple photos that were on the profile, I am not sure we ever would have bothered looking at this home. I am sure glad we did, and I thank the sellers and their agent for the time they put into attracting us towards this purchase; we could not be happier.
Business owners are missing a great opportunity to attract new buyers by not using online marketing strategies. According to http://www.internetworldstats.com/stats.htm, 77% of Americans have access to the internet, therefore, now is the time to begin marketing your products and services to attract new buyers.
As a buyer, the internet is a quick way to find information on products or services without having to physically go out to a brick-and-mortar or to meet with a specialist regarding services. We are each able to filter what we are looking for via the web in order to save our valuable time. It is so vital that marketers write compelling copy to attract new visitors to your website, social media pages and directories.
Put yourself in a buyers shoes. Where am I hanging out online, which keywords will I type in to find what I am looking for, and what product information do I need before making a purchase? These are questions marketers should ask themselves as they begin their online marketing strategy.
Not only did I find my home from a Google search, but I have found information on numerous products that I never would have known about that I eventually purchased. So if you want to be that business that doesn’t make online marketing a priority, let’s see how long you survive.