I don’t care if your business is small, medium, large, or even if you are running it out of your basement. If you want to market your product and services online and have an official business website, start off-page marketing with Google Places.
A large percentage of searchers out there are using Google Maps for directions, and the beauty of ‘Places’ is the fact that your location of business will show up right on the map itself! ‘Places’ is great for off-page SEO, especially if you are correctly categorizing and using proper keywords for your business listing.